Website owners know how important search engine rankings are to their
success. What many do not know is that being recognized as an authority in their
particular niche can carry a great deal of weight with the search engines.
Successful website owners use article marketing to get themselves recognized as
an authority in their niche.
If one sells a particular type of item, say wedding favors for example, writing
articles about different types of wedding favors and publishing them on the
internet increases one's credibility with customers and search engines alike.
More articles published in more directories and blogs means more credibility.
Most website owners do not have time to sit and write articles about items they
sell. However, there is a back door around this too. Many sites on the internet
offer articles written by professional writers on any topic one desires. These
articles are optimized to keywords that match the niche one works in. These
articles are sold and published with the customer's name listed as the author.
Each article also includes a resource box that contains a link to the person's
website. This provides an additional backlink for search engines to find and
follow when their robots crawl the web.