It is almost guaranteed that any business that does not have an internet
presence is doomed to failure. There are a few isolated exceptions, but for most
businesses, this is considered axiomatic. What is the importance of the internet
to business success?
One key to business success is the ability to compete with others offering
similar products or services. The internet opens up the playing field to the
entire world. This increases competition in a manner that makes it impossible
for businesses that operate on a purely local level to manage. The internet
helps limit prices while creating more exposure for businesses.
The global nature of the internet means that a business with an internet
presence is much more likely to be seen by more people who are looking for what
that business has to offer. More customers normally translate into more profits.
If all else fails, an internet presence makes it easier for potential customers
to find a business so that they can visit. The website does not even have to
offer ecommerce capability, though it is generally better if it does for those
in the retail business. Service providers can use their sites to inform
potential customers and to help them find the business.